July 22, 2005


Dear TLTA Member,

I wrote last month about  changing our strategies and attitudes towards the title industry in pursuit of Defining Our Destiny.  Additionally, we must effectively implement ways to mobilize the industry to action. One such way is to create a “culture of expectations” within our industry. I am suggesting that as an industry, we must consciously expect our employees, our companies and ourselves to:

• routinely obtain continuing education,

• become an individual member of TLTA,

• support the PAC financially every year,

• promote the title industry as a viable career choice,

• maintain and promote high ethical standards, and

• actively promote the quality and value of our services and products to the public. 

Education is the first component of this mobilization effort. TLTA educated over 4,100 individuals last year, offering 115 hours of accredited continuing education. Now we must address the industry’s lack of focus towards obtaining that education. Managers often state that their employees do not have the time to go to seminars or that seminars cost too much. I say in response that employee time and seminar fees are negligible, compared to the potential loss from a claim, from a TDI enforcement and fine, from a federal investigation and fine, or from the negative PR to the public created by any of these actions.

Our industry needs to be better educated, and we must find a way to instill in our employees and co-workers the personal desire for that education. I challenge owners and managers to encourage their staff to pursue the educational opportunities that are available, and to set record attendance numbers at the superb TLTA programs that are scheduled across the state this year. (Click here for the 2005-2006 Education Calendar.)

Pursuing excellence in education is only one part of the challenge to create a “culture of expectations.” I invite you to join me in this effort as we endeavor to strengthen TLTA as well as our businesses and our industry.

Sincere regards,